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iPhone XR: What You Need to Know and How Does it Compare to the iPhone XS

Wednesday, May 15th, 2019

Apple has announced three new additions to the iPhone family this year: iPhone XS, iPhone XS MAX (which launched September 21st) and their newest addition to the lineup – the iPhone XR – which released October 26th. The first question many may have is – what’s so special about the newest released iPhone? Well to make that decision we have to break down its features and how it compares to the other models.

Price can be the biggest consideration for most apple consumers, and the iPhone XR has the iPhone XS beat in affordability. Priced $250 cheaper than the iPhone XS for starting (64 GB) but cost up to $899 for 256 GB of storage. The iPhone XS MAX starts at $1,099 for 64 GB of storage and cost up to $1,449 for 512 GB of storage. Of course, when you’re looking at something such as storage you really need to decide on which GB to commit purchasing based on your individual needs. The average person simply doesn’t need nor use 512 GB of data, so for the simple iPhone users that just don’t want limitations when it comes to usage, iPhone XR’s 256 GB plan gives you plenty of room to run as many apps as you need and take as many photos to your heart’s desire, while sticking to an affordable plan.

The iPhone XR is available in six different colors: Black, White, Yellow, Red, Blue, and Coral. Apple offers the iPhone XS and XS MAX in three color options: Silver, Space Grey, and Gold.

For those of us who use our phones to stream movies and videos or just want to be able to enjoy a larger display, the iPhone XR offers a larger screen than the iPhone XS with a 6.1 LCD display, compared to the iPhone XS’s 5.8-inch OLED display. While the iPhone XR isn’t as gargantuan as the 6.5-inch display shown on the iPhone XS MAX, both phones do run on the same 7 mp true depth camera on the front to further improve and power face ID. The iPhone XR may have a single lens camera, but the rear camera is near-identical as the camera system as the iPhone XS. The iPhone XR, iPhone XS, and iPhone XS MAX all feature the same 12-megapixel wide-angle lens on the back. Other identical features include optical image stabilization, smart HDR, and approximate portrait mode. The only difference between the phone’s camera is their zoom, the iPhone XR can only achieve 3x digital zoom due to the lack of a telephoto lens. The iPhone XS and iPhone XS MAX do contain the telephoto lens letting them achieve 2x optical zoom and another extra 6x digital zoom. The iPhone XR does, however, lack the portrait lighting effects “stage” and “stage mono”.

Apple has finally acknowledged the cries of so many Apple consumers that demand a phone with longer-lasting battery life with the iPhone XR. The phone features a battery life that is 1.5 hours longer than the iPhone 8 plus and two-to-three hours more than the iPhone XS and XS MAX. For anyone that has ever been in the unfortunate position of having their phone run out of battery when you are nowhere near a charger, these two-to-three hours make all the difference.

IT Gurus of Atlanta continues to stay advanced in technological advancements by keeping track of the latest developments in growing and expanding technological advancements. Stay informed as we keep track of the latest technological developments by keeping up with IT Gurus of Atlanta.

Connect Your Home Better Than Ever with Smart Home Technology and Compare Models

Wednesday, April 10th, 2019

“Hey Alexa, close the front door”

We are entering the era of smart home technology making our lives almost effortless with providing a hands-free help from a digital assistant. With big names such as Apple, Google, and Amazon offering this technology, it’s important to know the key features each company’s device brings to the table.

Apple’s Home Pod (priced at $349.99) the biggest advantage is its powerful sound. Together with Apple Music and Siri this speaker connects you to millions of song titles and albums with just your voice.

Although this device is small, it packs a big punch covering every inch of a room with rich sound.

When you say “Hey Siri” advanced signal processing containing six microphones positioned around the Home Pod takes what you say and is sent anonymously to Apple servers without being tied to your Apple ID. Containing a A8 chip, this speaker has advanced signal processing, so Siri can hear you over the music.

This speaker also allows you to connect two Home Pods together to play the same song for bigger sound.

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Google’s Google Home Debuted November 2016 and has a planned new and improved model coming out November 2018. Priced at $129 this device connects your life with Google assistant. Directly connected to Google search engine, Google Home will answer questions with a simple “Hey Google”.

You can also play songs from YouTube and google play, and with a powerful speaker built in meant to please those die-hard music fans.

The Google Home connects to your Gmail and Google calendar to notify you when events are coming up and scheduling any new obligations you may want to add on a whim, while updating your shopping list upon request. Hands-free calling is a feature that most smart home devices contain, and the Google Home is not excluded.

Amazons echo (2nd Generation) beats all other smart home devices when it comes to color choice with 5 different neutral color choices. The Echo connects to Alexa to play music, make calls, set music alarms and timers, ask questions and control smart home devices.

You can ask for a song, artist, or genre from Amazon Music, Spotify, Pandora, and more. Allowing you to connect to other echo devices, you can play different music in each device by give one command on a single echo device.

Now with Dolby processing for crisp vocals and dynamic bass response. Containing seven microphones and noise cancellation Echo hears you over any level of music. You can also ask Alexa to check your calendar, weather, traffic, and sports score. This device can even request you an UBER and order you a pizza.

Samsung’s Foldable Phone Combines Best of Both Worlds.

Tuesday, March 12th, 2019

We have officially entered the era of foldable phones with the Galaxy Infinity Flex.

Samsung has finally introduced to the world its first foldable phone this week. This announcement was not like others with every detail of the device being displayed as they were for the Galaxy S9 or Note 9 prototype showing. Instead, Samsung decided to hide details behind a lot of smoke and mirrors by only teasing the phone through a short video and by having a prototype hoisted on stage by an executive.

Although Samsung has never displayed the device up-close, they did disclose the dimension of the display being 4.5- and 7.3-inch screen sizes. The device is fully backed by Google and Android support for all of the foldable phones, regardless of the manufacturer.

Samsung’s marketing point for this phone is that it’s a device with cellular connection that with a simple gesture can be unfolded into a fully functioning tablet. The prototype has your basic tablet-like features but folds inward similar to a book, while Royole’s Flex Pal, another foldable phone, folds outward. The foldable phone has a unibody display folding at its midpoint. Samsung has developed an entirely new display for this phone, the infinity Flex Display. Because usual displays have layers that are stacked and made to be unmoving. Samsung created a new adhesive that laminates the display layers, so they can fold thousands of times without any external or internal damage made to the phone and the display.

The advantages to a foldable screen are clear to most of us asking for more screen space, but also value compact ability. For example, Samsung’s model shows a 4.5-inch display when its closed and that is your phone display. Then the inside can be flipped open to be a fully functioning tablet allowing you to have that screen space to stream videos, read, and display pictures with a radiant and larger screen. Samsung is also giving us the ability to multitask in three areas at once, allowing us to open different apps a separate area of the screen. Many questions what happens when you open and close the phone when you’re using an app? The foldable phone will automatically transfer the app or screen you were previously on to fit the screen you have opened.

Battery life is a concern being that there is now more active screen to drain your battery. Samsung has let us know that they aim to give their foldable phone as much battery life as their Note 9. The US version of the Note 9 lasts for an average of 19 hours.

Samsung has been holding back many details about this phone leaving us anxious and awaiting more info including how much the device costs. As of now Samsung has not announced the price of this foldable phone but when trying to get an idea we look at other foldable phones that have released and their starting prices. The Royole FlexPal costs $1,318 for their 6GB RAM and 128GB of internal storage. We can assume that the Samsung infinity Flex will be a bit pricier given the latest technology.

Spinning Hologram – LED Design

Tuesday, August 14th, 2018

When thinking of holograms, we think back to our first introduction which was with Star Wars and how they depicted Princess Leia in the hologram image to Luke Skywalker. Many of the audiences were thrilled and entertained by the thought of being able to see someone in 4D and being able to communicate with them on that level. Even since the film debuted in 1977, in 2018, we still do not have the technology to the point that it is common use or made low cost enough to replace conventional smartphones and other communicative technologies. Well that’s how things used to be. Now the new trend which is getting people to throw away their TV set is using a “Spinning LED Hologram”.

Holographic imagery was first developed by a Hungarian-British physicist named Dennis Gabor who won the Nobel Prize in 1971.  Holograms are conventionally developed through lasers which split in two by special lens.  One beam is used to focus directly to the display area.  The other beam is used to display the object and the other beam is used to make a direct replica of the image on top of the

Hologram models in the past utilized many cameras, a large space, and cost thousands of dollars in order to create an image remotely close to being 4D.  These large designs remind many of us how the modern day computer used to be. The modern computer used to take up a whole for the Central Processing Unit or CPU as we call it these days. Just as everything has to evolve, so does the technology.  For that reason, holographic technology has evolved to now being hand-held through a variety of devices.  One of the growing in popularity devices is the “spinning LED hologram”.  Many manufacturers have jumped to the charge and have created their own version of the “spinning LED hologram” which are currently on sale for consumers to purchase.

The key behind the technology is an LED strip which forces the human POV (Point of View) to create an optical illusion. This illusion makes the human eye to feel as if it is seeing a holographic image. The strip of LED spins at a rapid pace and flashing LEDs at a high rate of speed is the source behind the illusion. This technology was displayed at a CES (consumer Electronics Show), Kino-mo showed off their Hypervsn which flag-ships this technology. The LED strip can plug into any regular/standard outlet and once it gains enough speed our eyes perceive the 3D images as floating above the display in 4D.

 

The produces shimmering of the 3D images and the device uses a wireless connection where users can manipulate the images to make it seem like a constantly changing holographic show.  There are several different applications for the technology from replacing televisions to practical applications such as teaching tools and for business. Currently the company which has pioneered the technology, Kino-Mo, is currently focused mainly on retail and business applications. Examples of business applications are displays for stores, billboards that come alive, and kiosks. The same as which a hologram would do, however, in reality, even though the eye may perceive this as a hologram, it is just a matter of tricking the senses.

It Gurus Of Atlanta is a technologically advanced and savvy company which keeps track of up and coming technological advancements. Its our methodology to grow and expand with each new advance then to shape the requirements of our clients around cutting edge solutions. The Spinning LED hologram is such an invention that is designed to change the way how retailers, businesses, and consumers interact with products or information. Stay tuned to It Gurus Of Atlanta as we keep track of the latest technological developments and advancements.

 

 

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The 1st War on Artificial Intelligence By Elon Musk – Answer is Neuralink to Advance Human Intelligence!

Monday, March 19th, 2018

If you are into Technology, Science, Information, and any category which combines both, then you are into the know when it comes to comic book movies which have encompassed the entire world with their adventure, and surreal graphics during action scenes to captivate audiences worldwide. One of the most noted and memorable is that of Tony Starks.  In the comic book and in the Iron Man movies is known as a visionary billionaire that is ahead of his time in terms of technological advancement and his aptitude for success. Now, if you are reading this and wondering who Tony Starks could compare to, it won’t be long before the name Elon Musk surfaces. Elon Musk has been shattering the limits when it comes to innovation and it is hard to mention innovative future technology without mention his name. From the Tesla car line which is now one of the world’s most prestigious and efficient electric cars on the market, to the Hyper-Loop which is changing the way how we travel at the speed of sound while cutting down on fossil fuels, then to Space-X which is taking civilians to outer-space. Elon Musk is not only wealthy, but ahead of his time when it comes to technological advancements.

If you are still reading, then be prepared to get even more astonished as we depict the latest innovation including greatest similarity between Elon Musk and Tony Starks, is that Elon Musk has managed to get $27 million dollars towards his latest innovation which is his Neuralink. Yes, the Neuralink is Elon Musk’s latest innovation to blend humans with machines in the same similarity that Tony Starks did with his Iron Man suite, except this is not fiction, but is reality.  Elon Musk seeks to counter the fast-growing effects of Artificial Intelligence. It is his belief that humanity will need a counter-balance in the event that AI becomes aware, which is literally only moments or a few key strokes away. With technology that learns, it is hard to stop it from learning or depicting its own version of what is right or wrong.  The limitations that we place on technology, or specifically with AI, is only shackles which can be broken at any given point in time. The problem that Elon Musk has brought to light is that should humanity face a self-aware Artificial Intelligence, there is no way of telling if it will be for mankind or against mankind.

Elon Musk’s counterbalance measure is to meld machines with humans and giving humans an upgrade rather than upgrading learning machines. Prior to Elon Musk, Neuralink was a medical research company founded in 2016 which was poorly funded until Elon Musk has joined their efforts. The idea behind Neuralink is high-bandwidth digital interface which interlaces the brain and allows it to transmit data at the speed of thought. Coincidentally the technology for Neuralink is dubbed a “Neural lace”.  The concept behind the neural lace is unlocking the communicative capacity of the brain through thought rather than through antiquated means such as speech or typed texts. The reality is that the human brain communicates thoughts more rapidly and frequently than the body can translate into communicable or understandable translations. According to Musk, the brain compresses our complex thoughts into minimal voice and text output in order to establish communication between fellow humans. Musk further elaborated by stating “If you have two brain interfaces, you could actually do an uncompressed direct conceptual communication with another person”.

The neural lace essentially would establishes a direct link between another person’s thoughts or a interconnected network of people’s thoughts that would limitlessly speed up communication, imagination, innovation, and most importantly intelligence beyond any possible concept. The human brain is untapped resource of intelligence that surpasses even the most advanced computational technology which exists. At current state, the most innovative minds still have not tapped into full 100% usage of the intellect housed in the human brain. Being able to tap into that pool of intelligence of the greatest minds coupled with the undiscovered greatest minds of today and tomorrow gives humanity an incomprehensible advantage to advance. Early innovations of this technology has been noted with people that have disabilities. Examples of this technology which is already in place is the cochlear implant which captures audio and translates it into electrical impulses that the brain registers and translates. EEG readers for stroke victims have been used to control  robotic arms through their thoughts. The technology has already been tested and is in use, however, the neural lace is geared to take the technology to whole other level.

An example of this can be viewed as “The Matrix” which captured the thoughts of human beings and put everyone from a thought level on the same plane. It allowed for the sharing of thoughts and technology on a wider and advanced plane. For that reason there was a constant battle between the advancement of their artificial intelligence and human beings. Even though that aspect of the future is fantasy, the realization of artificial intelligence and its limitless possibilities is what has geared this full-scale preventive measure by Elon Musk. With any technology or advancements, the idea is to have protocols and defensive mechanisms in place that check the technology and still allow human beings to maintain control over society and their own well-being. The power of choice is what is being fought for and the maintenance of the freedoms the human race currently uses in our everyday world.

The concept that “proof is in the pudding” is what the team at Neuralink are gearing up to produce. Their initial phase is to restore feeling in spinal cord injury victims and brain functionality of people who’s lives have been altered due to their disability.  This path that Neuralink is on brings another company called Braintree, who’s founder is Bryan Johnson. He has invested $100 million of his personal money into Braintree to use “brain chips” in order to cure people with Alzheimer’s and epilepsy. Braintree is also on the path towards augmented cognition through the advancement of human beings. The major obstacle that Neuralink will have to conquer is the ability to directly interface with the brain in order to accomplish the type of link or testing necessary to get the results required. This type of surgery is categorized as “high-risk”.  Currently only in extreme circumstances medically qualified as “severe cases” would allow this type of surgery to take place. Due to this inhibitor, the possibilities of the technology is limited. Human rights activists, animal rights activists, and placing human life in general at risk is what inhibits the acceleration of this unique technology.

Technology is advancing at a rapid pace and the direction also the limitation of its expansion has been unhinged. Since the unmeasurable potential of the internet and its information sharing capabilities, technology has sped on the highway of advancement up to products such as Nano technology, Internet of Things (IoT), the Cloud, Artificial Intelligence, and Machine Learning. Combining all these technologies or even the thought of all these technologies combining is astounding to the imagination much less to the comprehension. Companies such as Microsoft, IBM, Amazon, Google, ABC, and others have deeply invested in technological advancements including created their own versions of new technology which have yet to be mentioned or placed on the market. IT GURUS OF ATLANTA is a certified Microsoft partner which will update on this innovative technology and its advancement.

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Real Life Hero Rescue Robot – Walk-MAN

Saturday, March 3rd, 2018

The future is here and the time is now. The future has been unfolding with each scientific discovery and every technological breakthrough. Between phones that seem to have no limitation, to flying cars, this year seems to be geared to changing the way we live including the way how interact. Humanoid robots such as Sophia are changing the landscape for what Artificial Intelligence robots are capable of. Sophia obtained her citizenship in Saudi Arabia and is now a part of the United Nations speaking on behalf of society standing up for human rights in different countries. For this reason, it is no surprise that the humanoid world is at the front of everyone’s mind to try and figure out what we will create next. Well IT GURUS OF ATLANTA has what’s next, and its call the WALK-MAN.

Yes, WALK-MAN is the popular name of the music player that rocked the world in the 80’s and 90’s that everyone could carry their music with them and not have to worry about a large boom box or radio. But that is not the WALK-MAN we are talking about. This WALK-MAN was invented by The Italian Institute of Technology or commonly called IIT. IIT has released several videos that highlights WALK-MAN’s capabilities during an emergency or a disaster. These critical features add value and time to when rescuers cant enter a building or when there is too much risk involved for a rescuer to get injured.  In one of the videos, it shows WALK-MAN navigating an industrial plant after an earthquake. The room that WALK-MAN navigates through serves as an example if the room had fire and a gas leak.

During the video WALK-MAN is tasked with performing very specific tasks such as opening the door to enter the room, closes an open valve for the gas leak, moving debris, and then finally using a fire extinguisher to put out flames. A lot to do, well not if you are WALK-MAN who went through the exercise with ease and precision. In time WALK-MAN is slated to be one of the most revolutionary robots which will be able to assist humans during their most dire time of need, which is an emergency.

This is not the first time that IIT has tried to unveil WALK-MAN, but their second time. Their first premier of WALK-MAN happened in 2015. Between 2015 and now being 2018, there has been some notable differences that “upgrades” WALK-MAN in terms of he moves, what it conceives as a threat, and its overall capabilities.  The new version of WALK-MAN is much lighter and not as bulky as its original version in 2015.  The body is 1.85 meters (6 foot) tall, weighs 102 kilos (226 pounds), and can carry up to 22 pounds in each arm.  The new sleeker design increases the robot’s ability and performance while cutting down on energy usage. WALK-MAN can operate up to 2hrs using a 1 kWh battery.

Being fully autonomous is not a capability of WALK-MAN yet. Currently controlling WALK-MAN is through human being wearing a suit with sensors to depict movement and actions. This accounts for 80% of the actions taken by WALK-MAN. Autonomy is on the table according to Tsagarakis, who is the project lead over WALK-MAN. He believes that it is essential to cut down on time that would normally be used by a human to decipher what to do. When WALK-MAN does become fully autonomous, then it will surely change the way we do rescues including save countless lives.

 

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Facebook features breaking news in a news section in Watch

Tuesday, February 13th, 2018

Facebook is going to create a new news section in its video streaming platform Facebook Watch to feature breaking news stories. The move, which Campbell Brown, the company’s year-old head of news partnerships, announced onstage at the Code Media conference in Huntington Beach, is part of a broader evolution of Facebook’s news strategy. Facebook launched the Watch platform in August as a way to compete more directly with other video distribution platforms online.

The company had created a video tab as early as 2016, but only hosted generic videos that were being shared by friends and family. With Watch, Facebook was trying to own and control original content that it distributes itself exclusively on its own channel.

Competitors like YouTube and Snap also have their own original content, but with Watch and the news focus it’s taking a big step forward.

The social media giant has struggled in recent years to manage the quality of news content that’s being shared on the platform and how news is being consumed by the massive Facebook audience. That said, Campbell continued to recite the Facebook line of self-effacement with the company’s involvement in the media landscape.

“People don’t come to Facebook for news, they come to Facebook for friends and family,” Brown said onstage. While that may be true, much of what friends and family are sharing — especially in this news cycle is news. Facebook is focusing on local news publishers rather than big national outlets to change the conversation and focus on utility of the platform. “I don’t think our focus on false news and integrity morphed into time well spent,” says Adam Mosseri, VP of news feed. “For those set of issues, stuff that violates community standards or false news, those things need to be confronted head on. You have to assume that you’re dealing with an adversary who’s sophisticated and their strategy will change over time, so the work never ends.”

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Apple Watch can detect diabetes with an 85% accuracy

Thursday, February 8th, 2018

According to Cardiogram founder Brandon Ballinger’s latest clinical study, the Apple Watch can detect diabetes in those previously diagnosed with the disease with an 85 percent accuracy. The study is part of the larger DeepHeart study with Cardiogram and UCSF. This particular study used data from 14,000 Apple Watch users and was able to detect that 462 of them had diabetes by using the Watch’s heart rate sensor, the same type of sensor other fitness bands using Android Wear also integrate into their systems.

In 2015, the Framingham Heart Study showed that resting heart rate and heart rate variability significantly predicted incident diabetes and hypertension. This led to the impetus to use the Watch’s heart rate sensor to see if it could accurately detect a diabetic patient. Previously, Ballinger and his colleagues were able to use Apple’s Watch to detect an abnormal heart rhythm with up to a 97 percent accuracy, sleep apnea with a 90 percent accuracy and hypertension with an 82 percent accuracy when paired with Cardiogram’s AI-based algorithm. Most of these discoveries have been published in clinical journals or abstracts and Ballinger intends to publish the latest findings shortly after presenting at the AAAI 2018 conference this week.

Diabetes is a huge and growing problem in the U.S. More than 100 million U.S. adultsare now living with pre-diabetes or diabetes and more than 1 in 4 of them go undiagnosed, according to the CDC. Part of the problem is the pain that goes into checking blood glucose levels. A patient must prick themselves after every meal and correctly take the right amount of insulin to keep themselves in balance.

Early detection could also help in cutting down on diabetes-related diseases before they get out of hand. While there have been other attempts to build special-purpose glucose-sensing hardware, this is the first large-scale study showing that ordinary heart rate sensors—when paired with an artificial intelligence-based algorithm—can identify diabetes with no extra hardware. So what’s next? Ballinger and his colleague on the study Johnson Hsieh mentioned they could be looking at a number of diseases to detect through heart sensors, possibly even gestational diabetes. Hsieh also cautions that those tested were already known to have diabetes or pre-diabetes and that anyone who thinks they might have it should go to their doctor, not just rely on the Watch to tell them what’s going on.

But the results are promising. We’ll just have to wait and see what else the Apple Watch and other fitness monitors with a built-in heart rate sensor are able to tell us about ourselves next.

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Apple is working on a cheap iPhone

Monday, January 29th, 2018

Apple customers who like the iPhone X’s facial recognition and edge-to-edge screen but were turned off by the $999 price tag may have additional options at lower prices this fall. Apple is working on a lower-cost iPhone with some of the iPhone X’s best features for a launch later this year, according to Ming-Chi Kuo. The lower-cost iPhone will have the same facial recognition sensor as the iPhone X, as well as an edge-to-edge 6.1-inch LCD screen and no home button. Kuo predicted in a January 23 note it could cost between $700 and $800 — significantly less than the iPhone X, but higher than the current iPhone 8 models. However, KGI Securities says to expect some tradeoffs with the lower-cost iPhone, like the possible inclusion of a single-lens rear camera to save costs. KGI Securities believes it will have an LCD screen, which is an older technology than the OLED screen found in the iPhone X. And Kuo predicts it will have an aluminum casing, which is less premium than the stainless steel on the iPhone X. But the lower price may end up making the new iPhone the best-selling model, with over half of new lineup shipments, KGI Securities predicts.

The low-cost device isn’t the only new iPhone KGI Securities predicts Apple will launch. Apple could be preparing a new version of the iPhone X with better components in the same 5.8-inch sized-body. And there could be a so-called “Plus” version of the iPhone X launched this fall with a massive 6.5-inch OLED screen. Apple typically launches new iPhones in September. The KGI Securities research, which hasn’t been confirmed by Apple, suggests that the company may try to pull a trick that it last tried in 2013. In 2013, Apple tried to introduce a new-lower cost iPhone, called the iPhone 5C, instead of selling the previous year’s model at a discounted price. It was a sales disaster. Apple CEO Tim Cook even admitted that the device sold more poorly than the company expected. Demand for the colorful iPhone “turned out to be different than we thought,” Cook said in 2014.

It seems that Apple may try the iPhone 5C gambit again. KGI Securities predicts that Apple may discontinue the current iPhone X model, instead of selling it at a lower price after the new iPhones come out. The new lower-cost iPhone could help Apple gain market share in China, according to the research, which was also the goal for the iPhone 5C. “Lowering iPhone X’s price after the … new models launch would be a negative to product brand value given 3D sensing and OLED display are features of the new high-price model,” Kuo wrote in a January 22 note. Nikkei reported over the weekend that Apple was slashing iPhone production earlier this week. KGI Securities earlier this month revised its estimate for total iPhone X shipments over its lifetime to 62 million, down from 80 million, in a January 18 research note and said that shipments were “lower-than-expected.” If Apple were to discontinue the iPhone X this year, the lineup this Christmas could look a little bit like this: iPhone “X2 Plus” — Price unknown / iPhone “X2” — $999 and up / iPhone X — discontinued / LCD iPhone with Face ID — $700 to $800 / iPhone 8 or iPhone 8 Plus — $599 or $699 / iPhone SE — $350

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Google lets you mute annoying ads that follow you on every site

Friday, January 26th, 2018

You know those ads that seem to follow you to every website? You went to one site one time to check out a thing and bam! that site’s ads now pop up on every site you visit. Well, now Google will let you mute them. At first, it may seem an odd move. Google makes money on its ads business, and giving advertisers free rein to stalk you on every site seems really good for companies hoping to remind you of that thing you checked out one time. But the search giant wrote that it wants to give you, the consumer, more transparency and control. It’s also good for business. Barraging you with reminder ads for the thing you are no longer interested in is not useful for you and is a waste for the business hoping to get you to come back.

Google uses the example of someone looking for snow boots, so we’ll go with that. You look up Snow Boots Co. for some research but decide to go with another type of snow boot not on that site, or just decide you’re no longer interested. That site might still be sending you ads, even though you’re not into them anymore. It’s very annoying to keep seeing everywhere the thing you don’t want. But now you can shut it all down by muting that advertiser. You could already mute ads and adjust ad settings these past few years, but now Google is offering a way for you to mute those pesky reminder ads in a new control in Ad Settings. It also will mute the ad across devices. So if you mute it on your smartphone, Google will mute that ad on your laptop.

It also plans to roll out the new controls on more platforms in the future, like YouTube, Search and Gmail. On top of all that, Google is expanding controls for another unwanted ads feature it implemented in 2012 that allows you to mute ads you don’t want to see anymore. “Millions of people use Mute this Ad on a daily basis, and in 2017, we received more than 5 billion pieces of feedback telling us that you mute ads that aren’t relevant,” Jon Krafcik wrote on the Google post explaining the updates. “We incorporated that feedback by removing 1 million ads from our ad network based on your comments.” Of course, these updates only affect ads rolled out within Google, so you may still see reminder ads from other places. It also can’t get rid of the annoying barrage of ads from your Facebook and Instagram feeds.

The good news is all you have to do to shut down those annoying reminder ads now is go to Google’s Ad Settings to see the ads currently targeting you and hit mute.

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